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4 Types of SEO Every Business Should Know About

SEO

Search engine optimization is a strategy of improving your website to kick up rankings on Google for key terms relevant to your business. SEO is one of the most efficient digital marketing strategies you can invest in. There are various ways you can leverage Brisbane SEO to make your online presence stand out.

How much does SEO cost in Brisbane?

Brisbane SEO typically costs around $700 to $2000 monthly. Per hour, the rate for SEO experts ranges from $105 to $250. In most cases, the higher the competition, the more dollars you need to pay for your SEO efforts.

On-page SEO

This type of SEO is otherwise known as on-site SEO. It is a process of optimizing your website’s content. Factors to consider include keywords, headers, meta-tags, meta-descriptions, images, and many others.

The following are some tips for optimizing on-page SEO:

Keyword research

Find the terms and phrases that you want to rank high for on search engines such as Google. Do your research on relevant keywords that have a large search volume but fewer competition. Once you have discovered the right keywords, you must optimize your landing page content and headers for those terms.

Metadata optimization

Metadata communicates to Google about the page’s content. Ensure your meta-titles and descriptions include relevant content. It will give you a better chance of getting to the top rank.

Internal linking

Internal links are URL links that are linked to other pages on your site. Often these are attached to the anchored text. You must insert links on target keywords in your content and link to authority pages. It will help Google read your site better and make it more user-friendly.

Level up your SEO game plan and start doing business in Brisbane. The city is one of the largest and most progressive in the continent of Australia. Top industries include finance, government, retail, as well as transport. These industries account for nearly half of total employment in Brisbane.

Off-page as EO

Off-page SEO involves everything that is not included on your website. The goal of off-page SEO is to create exposure and build the reputation and trustworthiness of your brand. It will ultimately result in more visitors and revenue.

A majority of off-page SEO focuses on building links. Link building is the method of getting other websites to link back to your website.

Quality link building strategies include 

  • Guest posting and
  • Competitor research.

Technical SEO

Technical SEO refers to search engine actions such as website crawls. As search engines and their algorithms become more sophisticated, requirements will change, meaning this type of SEO is constantly evolving.

Local SEO

Local SEO is a variation of regular SEO. It focuses on specific geolocation rather than the international or national market. This type of SEO works to increase your presence online in your community to promote your products and services to local customers.

In many cases, how well you rank on local SEO will depend on your Google my business profile. It is where you post your address, business hours, description, reviews, and photos. The results from search engines will often factor in proximity, relevance, and prominence depending on the user’s search query.

Make sure that your SEO game plan is optimized for your Brisbane audience.

Brisbane is an excellent place to do business. The city is the closest capital on the eastern seaboard of Australia. It has access to the massive markets of China, Japan, and South Korea. Moreover, the airport of Brisbane can be reached in under 20 minutes from the city center.