If you want to make a good first impression, then it’s important to understand the basics of what goes into a successful pitch deck. This article will teach you how to avoid 15 mistakes that people often make when putting together their pitch decks.
1) Not having a clear message.
Your entire presentation should be about one main point. If your audience can’t understand what you’re trying to say, then you’ve lost them from the beginning.
2) Not structuring your content properly.
Just like any other form of writing, your pitch deck needs to be well-organized and easy to follow. Make sure to use headings and subheadings to help break up your content, and always use a consistent font and font size.
3) Focusing too much on the slides and not enough on the delivery.
Your pitch deck is just a tool to help you deliver your message. Don’t focus so much on the slides that you forget to actually talk to your audience.
4) Making your slides too busy.
White space is your friend. Don’t try to cram too much information onto each slide. This will only make it difficult for your audience to follow along.
5) Not using visuals effectively.
Your visuals should support your content, not overshadow it. Make sure to choose images and graphs that are easy to understand and relate to your message.
6) Going over your time limit.
Your pitch deck should be no more than 10-15 minutes long. If you go over this, you’ll start to lose your audience’s attention.
7) Not practicing.
It’s important to practice your pitch deck before you give it to anyone. This will help you feel more confident and ensure that your presentation flows smoothly.
8) Not tailoring your deck to your audience.
Your pitch deck should be tailored to the specific audience you’re presenting to. Make sure to research your audience and customize your content accordingly.
9) Failing to highlight your achievements.
Your pitch deck should be full of evidence that proves why you and your company are worth investing in. Make sure to highlight your achievements and explain how you can help your audience achieve their goals.
10) Not including a call to action.
Your pitch deck should always include a clear call to action. This is your opportunity to ask your audience for their support and make it easy for them to take the next step.
11) Not creating a strong opening.
Your pitch deck should start with a bang. Use a strong opening to capture your audience’s attention and set the tone for the rest of your presentation.
12) Creating confusing or misleading titles.
Your titles should be clear and concise, and they should accurately reflect the content of your slides. Don’t try to mislead your audience by using misleading titles.
13) Not having a clear conclusion.
Your pitch presentation should always have a clear conclusion that summarizes your main points and leaves your audience with a strong impression.
14) Not proofreading your slides.
It’s important to proofread your slides before presenting them to ensure there are no errors. Typos and mistakes will only make you look bad.
15) Not including a biography.
Your presentation deck should always include a brief biography about you and your company. This will help your audience get to know you better and increase their trust in you.
A bonus tip when making the best pitch decks is to use Venngage—a free infographic maker that offers a wide range of pitch deck designs for everyone. Here are some pitch deck examples from their website!
Creating a successful pitch deck can be tricky, but if you avoid these common mistakes, you’ll be on the right track. Remember to focus on your message, organize your content well, use visuals effectively, and tailor your deck to your audience. And most importantly, practice before you present. What are you waiting for? To start, click here!